Perplexity AI

Perplexity AI is an advanced AI-powered search engine and answer engine that leverages large language models (LLMs) to provide accurate, real-time, and cited responses to user queries[1][2][3]. Unlike traditional search engines that return lists of links, Perplexity synthesizes information from multiple reputable sources and delivers concise, conversational answers, complete with citations so users can verify the information or explore further[4][5][3].

  • Available to: Faculty, Staff, Students
  • Where to use: Online
  • Cost: Free

Getting Started

Key Features and Capabilities

  • Conversational Search: Users can interact with Perplexity in natural language, ask follow-up questions, and receive context-aware responses, making the experience feel like a conversation rather than a traditional search[2][4][3].
  • Source Citations: Every answer includes numbered citations to its sources, enhancing transparency and trustworthiness[5][3][6].
  • Real-Time Information: Perplexity performs live web searches to ensure answers are up-to-date, including breaking news, live events, and the latest research[3][6].
  • Multiple AI Models: The platform uses a variety of LLMs, including its proprietary Sonar model, OpenAI’s GPT-4o, Anthropic’s Claude 3.5 Sonnet, and others. Pro and Enterprise users can select the model best suited to their needs[5][3].
  • Multimodal Inputs: Users can upload files (such as PDFs or images) and receive summarized or analyzed content, making it useful for research and document review[5][3][6].
  • Organizational Tools: Features like Spaces allow users to organize queries, research, and files for project management and collaboration[7][3].
  • Deep Research Mode: This feature conducts in-depth, multi-step research, synthesizing information from a wide range of sources into comprehensive reports, particularly useful for complex topics[8].
  • Focus Search: Users can specify which sources or types of content to prioritize, such as academic papers, Reddit, or YouTube[3].

Use Cases

  • Research and Summarization: Ideal for students, journalists, and professionals needing quick, reliable summaries of complex topics[3][8][6].
  • Content Creation: Assists in drafting articles, reports, and other written materials by gathering and synthesizing information[5][6].
  • Fact-Checking: Journalists and researchers use Perplexity to verify claims with real-time, cited sources[6].
  • Data Analysis: Can analyze uploaded documents, extract key insights, and present findings in a digestible format[5][3].
  • Project Management: Organize and manage research projects or collaborative work using Spaces and collections[7][3].

How It Works

Perplexity AI interprets user queries using advanced natural language processing, searches the internet and indexed databases for relevant information, and generates a summarized answer. The architecture combines web crawling, semantic similarity, and keyword matching to ensure relevant and accurate results[5][3]. The conversational interface allows for continuous, context-aware interactions, making it easy to refine or expand queries as needed[2][3].

What Sets Perplexity Apart

  • Direct Answers, Not Just Links: Saves users time by providing synthesized responses instead of requiring them to sift through multiple web pages[3][6].
  • Transparency: Built-in source citations for every answer.
  • Model Flexibility: Ability to choose among several leading AI models for different types of queries[5][3].
  • User-Friendly and Fast: Designed for quick, straightforward information retrieval with a focus on usability[3][6].

Company Background

Perplexity AI, Inc. was founded in 2022 by Aravind Srinivas, Denis Yarats, Johnny Ho, and Andy Konwinski. Headquartered in San Francisco, it has grown rapidly, launching web, iOS, Android, and Mac apps, and is valued at $9 billion as of December 2024[2][3].

In summary, Perplexity AI is a cutting-edge AI search and answer engine that combines the power of large language models with real-time web search and transparent sourcing, making it a valuable tool for anyone seeking fast, accurate, and trustworthy information[1][2][5][3].

  1. https://www.perplexity.ai 
  2. https://en.wikipedia.org/wiki/Perplexity_AI    
  3. https://www.meetjamie.ai/blog/what-is-perplexity-ai                  
  4. https://zapier.com/blog/perplexity-ai/ 
  5. https://www.techtarget.com/searchenterpriseai/definition/Perplexity-AI        
  6. https://techpoint.africa/guide/my-perplexity-ai-review/       
  7. https://www.reddit.com/r/perplexity_ai/comments/1dmcf20/what_are_some_use_cases_for_perplexity_ai/ 
  8. https://libguides.und.edu/ai-resources/perplexity